Digital Marketing &
Social Media Specialist
Adobe Creative, Meta Business Suite, Figma, Levanta, TikTok Studio, Youtube
Overview
elevating max advanced brake’s social presence with creative campaign and data-driven strategy
Instead of treating social media as just content output, I approached it as a way to bridge the gap between technical automotive products and everyday drivers, while also building a community around it.
Brakes aren't the easiest thing to explain, especially to someone who isn't deep into car culture. The goal became making information clear, relatable, and useful, so people felt more confident learning, asking questions, and engaging with the brand.
I built content around education, product clarity, and real-world use cases. This included developing technical carousel posts for our DIYers, producing mechanic-led videos simplified for our everyday drivers to build credibility, and collaborating with creators to deliver authentic user-generated content.
Beyond content, I focused on creating interactions. This include actively engaging with DIYers working on their builds, answering questions, and contributing discussions where the brand could genuinely be helpful.
Being present in those moments mattered. For many of these users, they're not just buying parts, they're building something personal.
These initiatives contributed to a noticeable increase in organic reach, engagement, and overall platform activity.
Establish a clear and consistent social media strategy across platforms
Transform social channels into an educational touchpoint for both DIYers and everyday drivers
Simplify technical brake concepts to support customer's understanding before purchase better
Increase organic reach and engagement through value-driven, content-led storytelling
Build more interactive presence by encouraging conversations, questions, and community particiation
Align social content with the customer journey to support awareness, consideration and purchase intent
strategy / planning
content creation
community
Growth & Performance
Competitor Analysis
Audit Existing Social Presence
Content Pillars
Platform-specific Research & Strategy
Educational Carousels
Mechanic-led Videos
Product focus visuals
Amazon OLV Ads & Storefront assets
Audience Engagement (DMs, Comments)
DIYer Support & Discussion
Influencer & UGC Partnerships
Content Direction & Approvals
Campaign & Product Initiatives
Event Activations & Partnerships
Cross Platforms Content Distribution
Performance Tracking & Optimization
Key outcomes
Improve Organic Content Performance:
Instagram organic views grew to 235K (↑924%) (Driven by content strategy + UGC-led formats)
Organic Views Increased:
Organic views increased through short-form video and creator-led content.
Strengthen Audience Engagement:
Improved content interaction through mechanic-led reels despite starting from a low baseline.
Launched New Growth Channels:
Influencer collaborations, UGC integration, and Event-based marketing (CSCS & Charity Activation)
strategy. adapt. pivot
insights and learnings:
I learned that strategy and adaptability must work together, with continuous testing and refinement based on real audience response.
Questions-based hooks drove higher engagement, showing that audiences respond more to content that feels personal and invites participation.
While deeper education content such as material breakdowns, and myth-busting provided value, it sometimes feels like a hit or miss. This reinforce that a compelling hook is essential to capture attention.
I also found that interaction is key to building connection. Engaging with users, answering questions, and supporting DIYers helped make the brand more approachable and strengthened trust.
Overall, strong content requires balancing attention, value and interaction to effectively connect users with brand.
Key takeaways:
Start with a clear strategy, but always stay adaptable based on real performance.
Hook first, but retain with value. A strong hook captures attention, but meaningful content keeps genuinely interested user watching.
Educational content builds trust, but needs the right framing to perform.
Interaction drives connection. Engaging with users strengthen brand trust beyond the product.
Use data and testing to continuously refine content direction and posting cadence.
gallery / deliverables
some designs i’ve made
For Social Media
For Animations Videos
For Google Ads
For Amazon Ads
This experience reinforced my approach to marketing, building strategies that are grounded in real audience behavior, executed with intention, and continuously refined through testing. I aim to create work that not only performs, but built lasting connection between brands and they people they serve.
For more content and ongoing campaigns, visit @maxbrakes on Instagram.
Vanessa Yong © 2024
Designed with Figma built on Framer.