Max advanced brakes
12 Weeks
Digital Marketing &
Social Media Specialist
Build a cohesive social presence that supports brand awareness, engagement, and long-term growth.
Adobe Creative, Meta Business, Figma
Overview
elevating max advanced brake’s social presence with creative campaign and data-driven strategy
When I joined Max Advanced Brakes, the brand was in an early stage of building its social and content presence. Within 12 weeks, I helped establish a more structured marketing foundation by developing a 30/60/90 plan, defining content pillars, and producing short-form video content such as installation videos and Amazon ads. I also initiated influencer collaborations and worked closely with mechanics and event organizers to create authentic, community-driven content.
Increase brand and product visibility
Build a consistent social content strategy
Drive user engagement and community interaction
Support sales through marketing channels (Email, Ads, Influencer, Collabs)
Strategy/planning
Competitor Analysis
30/60/90 Plan
Content Pillars
Platform-specific Research & Strategy
growth initiatives
Influencer Partnerships
Event Activation
Mechanic Workshop Collabs
YouTube Channel Content Development
Key outcomes
Improve Organic Content Performance:
Instagram organic views grew to 235K (↑924%) within 3.5 months. (Driven by content strategy + UGC-led formats)
Organic Views Increased:
Organic views increased through short-form video and creator-led content.
Strengthen Audience Engagement:
Improved content interaction through mechanic-led reels despite starting from a low baseline.
Launched New Growth Channels:
Influencer collaborations, UGC integration, and Event-based marketing (CSCS & charity activation)
strategy. adapt. pivot
insights and learnings:
Through this experience, I learned the importance of establishing a clear strategy while remaining adaptable. Visual storytelling consistently generated stronger interest than static product posts, and not every engagement approach delivered the intended results some ideas needed to be tested quickly and refined or discontinued. Working with influencers reinforced the value of careful creator vetting and confirming product fitment upfront. Regular reviews of monthly insights helped guide adjustments to content direction and posting cadence based on audience response.
Key takeaways:
Start with a clear strategy, but stay adaptable
Visual storytelling outperforms static product posts
Test ideas early and refine quickly
Vet influencer partnerships to ensure brand alignment and confirm product fitment
Use analytics to guide content direction and cadence
gallery / deliverables
some designs i’ve made
For Social Media
For Animations Videos
For Google Ads
For Amazon Ads
For more content and ongoing campaigns, visit @maxbrakes on Instagram.
Vanessa Yong © 2024
Designed with Figma built on Framer.